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Title
Text copied to clipboard!Online Marketing Director
Description
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We are looking for an experienced and strategic Online Marketing Director to lead our digital marketing initiatives and drive our online brand presence to new heights. This role is ideal for a data-driven marketing leader who thrives in a fast-paced environment and has a deep understanding of digital channels, analytics, and customer engagement strategies.
As the Online Marketing Director, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals. You will oversee all online marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and paid advertising. You will collaborate with cross-functional teams to ensure consistent messaging and branding across all digital touchpoints.
You will lead a team of digital marketing professionals, providing guidance, mentorship, and performance management to ensure high-quality execution and continuous improvement. Your ability to analyze data and generate actionable insights will be critical in optimizing campaign performance and maximizing ROI.
The ideal candidate has a proven track record of success in digital marketing leadership roles, with strong analytical skills, creativity, and a passion for innovation. You should be comfortable managing budgets, working with external vendors, and presenting to senior leadership.
This is a key leadership position that requires a strategic mindset, excellent communication skills, and a deep understanding of the digital marketing landscape. If you are passionate about driving growth through digital innovation and want to make a significant impact, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive digital marketing strategies
- Lead and manage the digital marketing team
- Oversee SEO, SEM, email, social media, and content marketing efforts
- Analyze campaign performance and optimize for ROI
- Collaborate with internal teams to align marketing strategies
- Manage digital marketing budgets and allocate resources effectively
- Ensure brand consistency across all digital channels
- Identify and evaluate new digital technologies and tools
- Report on key performance metrics to senior leadership
- Coordinate with external agencies and vendors as needed
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of experience in digital marketing, with 3+ years in a leadership role
- Strong knowledge of SEO, SEM, email marketing, and social media
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
- Excellent leadership and team management skills
- Strong analytical and problem-solving abilities
- Exceptional communication and presentation skills
- Experience managing budgets and vendor relationships
- Ability to work in a fast-paced, dynamic environment
- Creative thinker with a passion for digital innovation
Potential interview questions
Text copied to clipboard!- What digital marketing channels have you managed in previous roles?
- Can you describe a successful campaign you led and its results?
- How do you approach team leadership and performance management?
- What tools do you use to analyze and report on marketing performance?
- How do you stay updated with digital marketing trends?
- Describe a time you had to adjust a strategy based on data insights.
- What is your experience with managing marketing budgets?
- How do you ensure brand consistency across digital platforms?
- Have you worked with external vendors or agencies before?
- What is your approach to testing and optimizing campaigns?
